KW Default Solutions Recruiting Handbook

Introduction: Building a Winning Real Estate Team

Welcome to the KW Default Solutions Recruiting Handbook—your complete guide to attracting, recruiting, and retaining top talent in real estate. This manual provides proven strategies and scripts to help you grow a high-performing team focused on REO, short sales, and pre-foreclosures while maximizing market share and profitability.

1. Define Your Ideal Agent

Recruiting the right agents means looking beyond just sales numbers. Focus on individuals who:

✅ Have a strong work ethic and resilience

✅ Are coachable and open to growth

✅ Align with your team's culture and long-term vision

✅ Have experience or interest in distressed property sales

📌 Action Step: Create a detailed agent profile and use it to screen potential recruits.

2. Craft a Compelling Value Proposition

Top agents have choices—your job is to clearly differentiate your team by highlighting your unique offerings:

✅ Mentorship & Coaching – Hands-on guidance from industry leaders.

✅ Exclusive Lead Flow – Access to pre-foreclosure, REO, and distressed property leads.

✅ Cutting-Edge Technology – Market intelligence and automation tools for efficiency.

✅ Proven Systems – KW Default Solutions provides an established framework for success.

📌 Action Step: Develop a clear elevator pitch that outlines why agents should join your team.

3. Strategic Outreach Plan

Find the best agents by meeting them where they are:

📌 MLS & Transaction Records – Identify top-performing agents closing REO and short-sale transactions.

📌 LinkedIn & Social Media – Engage with active real estate professionals and share valuable insights.

📌 Networking Events & Conferences – Attend REO & foreclosure industry events.

📌 Referrals – Ask current team members and industry partners for warm leads.

✅ Pro Tip: Use data-driven tools like BrokerMetrics, PropStream, or Realist to identify top-producing agents in distressed property sales.

4. Master the Follow-Up

Many top agents won’t make a move immediately—consistent engagement is key to building trust:

📌 Personalized Check-Ins – Call or text every 30-60 days with relevant market updates.

📌 Invite to Exclusive Trainings – Offer insights on foreclosure trends, short sales, and investment strategies.

📌 Add Value First – Share strategies that help them increase revenue and efficiency.

✅ Pro Tip: Track interactions in a CRM to ensure consistent, strategic follow-ups.

5. Hosting Effective Recruiting Events

Recruiting events provide a low-pressure opportunity to showcase your team’s strengths:

📌 Masterminds & Roundtables – Position your team as industry leaders.

📌 Exclusive Market Updates – Share foreclosure & REO trends to attract serious professionals.

📌 Behind-the-Scenes Access – Allow agents to experience your team culture firsthand.

✅ Pro Tip: Record and repurpose event content to reach a wider audience online.

6. Onboarding for Long-Term Retention

Bringing agents on board is just the beginning—ensure their long-term success with a structured 30-60-90 day plan:

📌 Week 1: Introduce them to your systems, tools, and team culture.

📌 Month 1: Assign a mentor and set clear production goals.

📌 Months 2-3: Provide ongoing training and coaching tailored to their strengths.

✅ Pro Tip: Integrate new agents into the KW Default Solutions Community for additional support and learning.

7. Proven Scripts for Recruiting Conversations

📞 Sample Cold Call Script:

"Hi [Agent Name], this is [Your Name] with KW Default Solutions. I’ve been following your work in the market and I’m really impressed with how you’re navigating distressed property sales. We’re expanding our team and I’d love to discuss how we can help you scale your business with exclusive REO and short-sale opportunities. Are you open to a quick chat this week?"

📩 Follow-Up Email:

Subject: Let’s Talk About Your Real Estate Growth
Hi [Agent Name],
I hope you’re doing well! I wanted to follow up and invite you to an exclusive REO and short-sale mastermind we’re hosting. We’ll cover how to scale your business in the distressed property market—would love for you to join!
Let me know if you’d like details!
Best,
[Your Name]

✅ Pro Tip: Tailor these scripts based on agent experience and market conditions.

8. Setting & Tracking Recruiting Goals

To grow effectively, track and measure key recruiting metrics:

📌 Monthly Conversations – Target [X] recruiting calls per month.

📌 Follow-Up Engagements – Ensure each prospect is contacted at least every 60 days.

📌 Conversions – Set clear goals for appointments, sign-ups, and retention.

✅ Pro Tip: Use KW Command or a CRM to track progress and optimize efforts.

Join KW Default Solutions – The Best Place for REO & Distressed Market Agents

📌 KW Default Solutions Community provides:
✅ Industry-leading training on REO, short sales & pre-foreclosures.

✅ Access to exclusive distressed property opportunities.

✅ A powerful network of top-performing real estate professionals.

📞 Ready to build a winning real estate team? Call 888-870-0443 or join KW Default Solutions Community today! 🚀